Visibility
Be found.
People search before they buy. I make sure they find you on Google, on social media and wherever your customers look.
Growth advisory for ambitious businesses
Marketing that helps your business grow.
Whatever you sell and whoever you sell to, I help you get found, win more customers and see clearly what's working. I'm Mariam Nakhla, founder of Palmeira.
Strategy and hands-on deliveryOne senior point of contact
Marketing support for businesses of every kind
- Professional services
- Retail and e-commerce
- Health and wellness
- Hospitality
- Home services
- Jewelry and luxury
- Automotive
- B2B technology
How I help
Whatever your business, growth comes down to three things.
Customers need to find you, choose you over the alternatives, and come back. I look at all three, then focus on the changes that will make the biggest difference for you.
Conversion
Be chosen.
A clear website, confident messaging and content that answers real questions turn interested visitors into customers.
Measurement
Keep growing.
Reliable tracking and plain-language reports show what's working, so you put more behind it and stop paying for what isn't.
Services
Strategy and hands-on work from one partner.
I plan the work, do it, and report on it clearly. When a project needs a specialist, such as a developer or photographer, I'll tell you up front and manage them for you.
SEO and search visibility
Technical fixes, page-by-page improvements and content priorities based on what your customers actually search for.
Websites and conversion
Clearer messaging, stronger calls to action and simpler routes to get in touch or buy, on the site you have or a new one.
Content and copywriting
Website copy, articles, case studies and emails written for your customers, in a voice that sounds like your business.
Social media strategy
A plan for which channels to use, what to post and how often, with content that builds your brand and brings people back to your website.
Paid advertising
Campaign strategy, targeting and ongoing optimization, judged on customers and sales rather than clicks.
Analytics and reporting
Tracking that connects your website, inquiries, sales and CRM, with monthly reports you can act on.
Selected work
Growth work across very different businesses.
Fine jewelry, hospitality, nonprofit education, luxury fashion, automotive, B2B communications technology and industrial machinery. Different customers and different goals, with the same focus on what actually brings in business.
Results in numbers
8+
Years in marketing
35%
Retreat booking rate, up from 15%
Youth Frontiers2×
Revenue within one quarter
Drive7+25%
Qualified leads
PP MachineryCase studies
STORMB2B communications technology2026–ongoing
40%Estimated growth potential by 2027 · a projection, not a result
PaulaLuxury fashion and retail2026–ongoing
$250KSales in a typical week, for high-ticket pieces
Drive7Automotive services and paint protection2024–2026
2×Revenue within one quarter
PP MachineryIndustrial machinery2023–2024
+25%Qualified leads during the campaign year
Malcolm YardsHospitality and food hall dining2020–2022
7Culinary concepts presented as one destination
Youth FrontiersNonprofit and education2020–2021
35%Retreat booking rate, up from 15%
Brugen JewelersFine jewelry and retail2017–2020
No. 1On Google for "Twin Cities jeweler"
About
Senior marketing thinking, without the agency overhead.
I'm a marketer with hands-on experience across SEO, websites, analytics, paid advertising, content, social media and brand strategy.
I've worked with B2B companies, luxury and consumer brands, nonprofits and local businesses over more than eight years. I'm based in New York and work with businesses across the US.
I started Palmeira for businesses that have outgrown doing marketing on the side but don't yet need a full in-house team. You work directly with me, from the first call to the monthly report.
- Websites
- WordPress
- Analytics
- GA4
- CRM
- HubSpot
- Search ads
- Google Ads
- Social ads
- Meta Ads
- Prospecting
- Apollo
You work with the person doing the work.
Mariam Nakhla, founder of Palmeira
How we'll work
A clear path from first call to results.
Every engagement follows the same four steps, so you always know what's happening and what comes next.
- 01
Diagnose
We talk through your goals, then I review your website, search visibility, social channels and tracking.
- 02
Plan
You get a prioritized plan with a clear scope, timeline and fee before any work starts.
- 03
Implement
I make the changes, or work alongside your team and suppliers to get them done.
- 04
Report
Monthly reports in plain language: what changed, what it achieved and what's next.
Pricing
Clear starting prices, shaped around your goals.
Every engagement begins with a free call and a written proposal, so you know exactly what's included before any work starts. Prices are in US dollars.
One-time project
Growth Diagnostic
$350
Delivered in 5–7 business days
A low-commitment way to find out what's holding your marketing back and what to fix first.
- Technical and on-page SEO review
- Website conversion and UX review
- Competitor comparison
- Analytics and tracking assessment
- Prioritized 30-day action plan
MonthlyBest place to start
Growth Essentials
$950/ month
3-month initial engagement
Steady, month-by-month improvements to your website, search visibility and tracking.
- Monthly SEO priorities and optimization
- Up to 5 existing pages improved each month
- Up to 3 hours of website updates
- GA4 and conversion tracking review
- Monthly performance dashboard
- One monthly strategy call
Excludes major website rebuilds, advertising budgets and new long-form content.
Monthly
Growth Advisory Partner
$1,850/ month
3-month initial engagement
Marketing leadership for businesses that need senior support without a full-time hire.
- Monthly marketing strategy and roadmap
- SEO and website optimization oversight
- One paid advertising channel managed
- Lead funnel and conversion improvements
- HubSpot or CRM workflow recommendations
- Monthly reporting and two strategy calls
Delivered within an agreed number of hours. Ad spend, software and specialist production are billed separately.
Also available
Website projects
From $1,500A new or rebuilt website with an agreed number of pages, quoted after a short discovery call. Larger sites are quoted individually.
Content and social media
Quoted per projectCopywriting, content calendars and social media strategy, added to any plan or booked on their own.
These are starting prices. Your final fee depends on the size of your website, the channels involved and how much hands-on work you need, and is agreed in writing before we begin.
Insights
Practical advice for growing your business.
Plain-language articles on websites, search, content and marketing that pays for itself.
Seven signs your website is quietly losing you customers
Most websites don't fail loudly. Here are the problems I see most often, and how to check for each one yourself.
Where to start with marketing when you don't have a marketing team
You don't need to do everything at once. A few well-chosen steps, done consistently, will take you much further.
Contact
Let's talk about growing your business.
Tell me a little about your business and what you'd like to improve. I'll reply within one business day to arrange a free 30-minute strategy call.
- Email coming soon
- linkedin.com/in/mnakhla
- Hours
- Calls available during US Eastern business hours